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MADAME RUBINSTEIN
15
/12
tuesday
18:30
16
/12
wednesday
18:30
Creative Group
Directed by – Raimundas Banionis
Stage Designer – Sergėjus Bocullo
Costume Designer – Daiva Petrulytė
Composer – Faustas Latėnas
Stage Manager – Tatjana Belanouskaja
Assistant Director – Inga Maškarina
Translated and adapted by – Olga Varshaver and Tatyana Tulchinsky
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Cast:
Helena Rubinstein – Inga Maškarina
Elizabeth Arden – Edita Gončarova
Patrick O’Higgins – Aleksandr Kanajev
Madame Rubinstein, based on the comedy by Australian playwright John Misto, reveals the backstage of the American beauty industry of the mid-20th century. The protagonist is a historical figure, a lioness of the cosmetics business Helena Rubinstein (1872–1965). Although Rubinstein was a real personality, Misto didn’t write a biographical play – he only relied on the facts of her life. Chaja (later Helena) Rubinstein, born to a Jewish family from Krakow, became a millionaire in New York, world-famous for her advertising style, shrewdness, hard work and thrift. She lived a fascinating life and died at an advanced age. The setting of the play is very specific – 1954–1965, the last decade of the heroine’s life.
The comedy opens with an intriguing episode: the elderly Madame Rubinstein unexpectedly meets Patrick, an Irishman who later becomes her secretary and closest friend. The depiction of the heroine’s sunset years is very expressive, organic and convincing. The production also aims to unveil the fates of two women – business rivals Helena Rubinstein and Elizabeth Arden. These were women who sacrificed everything for their careers: families, relationships with their children. They lived, worked and navigated in a business world without room for comfort or support. To stay on top, they had to be very inventive, resourceful and strong, ready to disregard everyone else.
Performed in Russian with Lithuanian surtitles. If you want to see the surtitles clearly, we recommend choosing seats in the stalls from the 7th row.
The organizers may take photographs and videos during the performance. The photographs and videos are for the theatre’s promotional purposes.
Photos by Laura Vansevičienė
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